Remarkable Results in a Small Market

30-day transformation from complete invisibility to search dominance in Burlington, Vermont

Keywords Ranking in Top 100 (25 newly achieved)

6.88%

Visibility Score (+5.98% growth from zero)

Keywords in Top 3 Positions (10 newly achieved)

Keywords in Top 10 Positions (23 newly achieved)

94%

Positive Keyword Movement

94%

Positive Keyword Movement

Operating in Burlington, VT (population 44,600) and serving rural Vermont, Woundara achieved extraordinary growth despite limited search volume and geographic dispersion.

The Challenges

 Create more brand awareness, so people in Newark would slowly start to recognize his company name.
 Identify the audience demographics and interests of his customers so he can maximize marketing efforts.
 Get more furnace repair jobs since the campaign started during winter months; this is the type of service that was sold the most during this time.

The Solutions

We set up a brand awareness campaign on Facebook to help increase the brand’s overall recognition. We were able to generate over 10,000+ brand recall lifts for the duration of our campaign, which accounts for over 50% of his target audience (An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.)
 We identified that his ideal audience would be male between the ages of 35 and 44, primarily married with a college degree. These people work in protective services and in the IT industry, primarily.
We were able to generate 85 furnace repair leads during the course of our campaign, with the average cost per lead during the final month of our campaign pegged at just $27.90, which is over a 60% reduction in the cost per lead over the course of 3 months.

Results

This graph shows the monthly clicks from November 2019 through January 2020. By testing different interests (stacked, narrowed and Lookalikes) ads refinement and placement adjustments we were able to increase clicks by 99.76% WITHOUT having to increase the client’s ad spend.

Click Through Rate

We dramatically increased the ad click-through-rate (CTR) by 55.67% in just 3 months. When we ran this campaign we made dozens of different ad variations to help single out “winning” ads based on average CTR for each ad and number of conversions it produced. We a/b tested ad variants heavily the first 30 days while the second and third month was dedicated to refining our “winning ads”.

Cost Per Conversion

Our cost per conversion went from $70.58 to $27.90, which is a 60% reduction in the cost per lead (without having to increase our ad spend), so we saved the client tons of money! Being able to identify his target market early on, we were able to find a series of winning ads early on as well. By refining our ad creative and creating a dedicated landing page to collect lead data we were able to provide some really big improvements.

Conversion Rate

Increasing the number of clicks is just one part of this campaign’s success. We were able to increase the initial conversion rate of 1.31% in November to 3.16% in December and 1.84% in January. The company’s biggest time of year is in December so naturally we would see an increase in conversion rate there. We A/B tested out campaign by sending 50% of our traffic to the clients website and the other 50% to a dedicated landing page. Our landing page converted at a better rate so we left it as the permanent landing page for the duration of the campaign which gave us a better cost per lead.

Conversions

Conversions, conversions, conversions! That’s why we run marketing campaigns for clients. To get conversions. We generated a total of 85 new leads for the client during our 3 months campaign. We started with 17 conversions in November, 25 conversions in December and 43 conversions in January with the same exact ad spend, that’s an increase of 153% in conversions, in just 3 months.

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