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Video marketing has been crucial in promoting different brands and businesses over the years. According to a Wyzwol’s State of the Video Marketing report from a survey taken in November 2022, 91% of businesses use video as a marketing tool, and 92% of video marketers said that videos give them a good ROI. As for customers, 86% said watching videos has convinced them to buy products or services.
As the digital landscape continues to evolve, short form video format have skyrocketed, claiming their spot to be one of the most effective and successful marketing strategies. With the rise of Instagram and Facebook Reels, YouTube Shorts, and TikTok, more and more customers prefer short form content than long form videos that are perfect for human attention spans. With the undeniable power of short-form videos, knowing the latest trends is crucial for creating engaging and successful content. Through this blog, learn about the latest short form video trends to stay ahead of your content game in 2024.
Planning for social media content can be tricky. While highly engaging and attention-grabbing content is essential in marketing, strategies adjusted to changing consumer habits and behavior are crucial. With the fast-paced work lifestyle nowadays, here are a few reasons why leveraging short-form video content is a game-changer.
Considering the shorter attention span of social media users, short-form videos have the highest form of engagement in likes, shares, and reactions. Especially to the younger generation, these 5 seconds to 90 seconds or longer, depending on the different platforms, promote higher engagement than other forms of content. This type becomes a strategic way of effectively connecting with your audience and building better brand awareness. In short form, videos are a powerful tool for marketers to increase their engagement, reach a wider audience, and establish a stronger brand overall in a very cost-effective way.
Raking Google searches is essential for brands. One way to boost your SEO is by adding short-form videos on your website. This type of content keeps your viewers scrolling for a longer period of time. When this happens, your website will increase traffic and engagement time.
When consuming content online, bite-sized information, which is the most prominent attribute of short-form videos, is more manageable for viewers to digest. This also helps retain the viewer's attention for the video because of its shorter length.
As video marketing constantly changes, brands should step up their game and be prepared to adapt to the latest trends. Creating videos that stand out can lead to brand success in an instant. Let's take a look at some of the most significant trends and predictions for the future of short-form video marketing in 2024:
Consumer trust and product authenticity are extremely important factors when selling any product or service. This is why user-generated content (UGC) is a top-tier brand strategy because consumers trust fellow consumers more than influencers and brands when buying the same product. Instagram and TikTok videos and YouTube reviews are examples of user-generated content that can be used to boost your marketing strategy because of their popularity with the Gen-Z demographic.
With a wide range of viewers using mobile devices, optimizing the content to cater to mobile users becomes critical in your marketing strategy. Producing vertical videos with well-crafted visual elements, text style and location, and color choices is enjoyable for small-screen viewers. This content marketing strategy is vital for boosting your social presence on popular social media channels.
Having a glimpse of human interactions in the company can be beneficial for marketing. Showing behind-the-scenes product planning, shoots, and even short clips of workers commenting on products with passion can create relatability with the audience. The best way of showing these videos would be through short-formed content. Aside from creating engaging content without breaking the bank, showing the "behind" of the brand through short clips can promote an interesting connection between the brand, the people behind the scenes and your audience.
Challenges have always been big on the internet. From the ice bucket challenge to the mannequin challenge, it has caused many people to watch and spread it all over the internet because of its short and viral nature. If a product or service from your company can entice that sort of reaction, it would be a major win for your marketing team to spread information about your product or service without any significant manpower spent. In social media platforms such as TikTok and Instagram, brands create challenges through various forms that the users easily share.
When people consume content in public places like public transportation or restaurants, there are moments when sound should be lowered. This reality shows the importance of creating a strategy to get social media users' attention without using sound or music. While subtitles have become a standard for any video platform, making the instructions or any information pop on the screen visually could help get the viewer's attention without using sounds. Making the video optimized for soundless playback will increase accessibility and a wider audience.
Commercials and product marketing have evolved, paving the way to a different form of marketing: video teasers. Product teasers are shorter and less expensive than traditional commercials, providing consumers with less information overall. But, creating a captivating product teaser builds anticipation and hype for your brand and product. The shorter the video and the less information evokes curiosity around the product. A few seconds is all it takes to catch a viewer's attention.
Producing bite-sized information is a perfect recipe for compelling content. After the teaser phase of a product, it is better to have more accurate videos about the product. Thus, short-form tutorials or information videos about your product would help more consumers buy into your company. There is also the added benefit of having a catalog of videos for consumers who have only purchased one product to be exposed to the other products you have videos on. Overall, it is a good way of building a dedicated "fan base" or community and informing your audience about other products you may have.
The creating production of valuable content for your intended audience can be overwhelming, especially with the overly saturated content online. However, having a firm understanding of the different digital marketing trends can boost your marketing efforts through various content tactics. While there are many content formats out in the digital realm, short-form videos are here to stay, and they are here to evolve throughout the years.
With Murphy Consulting, creating high-quality content for your business is our top priority. Through our effective video production services, we deliver content that sticks to the eyes of the viewers. We provide well-crafted Social Media, YouTube, and Explainer videos that are well-crafted and relevant to your target audience.
Ace your marketing plans and level up your content strategy with Murphy Consulting! Schedule a demo today, and let's plan out how we can make video marketing an impactful part of your brand's success. Embrace the future of short-form video marketing and make your brand stand out in the competitive digital landscape in 2024!