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For the longest time, Instagram was initially a platform for users, usually artists, to promote their work, draw people to their online portfolio, and gather a following. It was and still is home to many influencers out there. It was more for aesthetics and appreciation and it wasn’t complicated at all. Fast forward to 2019, where businesses now use it as a tool to advertise practically anything.Getting the most out of Instagram can be a challenge. The tight competition and frequent API changes require you to have the right Instagram analytics tools that could put you ahead of the game. Here, we give you 9 of the best free and paid tools that will help you master Instagram.
Instagram has a diversity of content. That means having multiple sources of Instagram Insights would be a great thing to have. Whether it’s running ads and influencer campaigns or creating targeted Stories and user-generated content, these tools will definitely amp up your Instagram game.
Before you get into any tool, you have to first appreciate and understand the organic and native reports given to you by Instagram Insights. Among other metrics, it gives you data analytics on engagement, top posts, reach, and impressions. It also gives information on a user or brand’s followers, their demographics, age groups, whether they’re male or female, and where they’re from. All this information is vital in further assessing what other tools you need which is ultimately based on your goal. Knowing who your target audience is and who you actually reach will make the biggest difference in how you do business.
Keyhole is ideal for real-time Hashtag tracking. It’s perfect for social media contests and other initiatives that involve hashtags like brand campaigns. Keyhole is custom-built for agencies, non-profit organizations, and media customers. With this tool, you are able to track, measure, and report on your social campaigns. It’s metrics in real-time!
Manage social media platforms from one dashboard using Iconosquare. This is highly effective for brands and agencies who manage multiple accounts. It offers a free Instagram audit for business profiles and it makes sure that your profile follows the platforms’ best practices. It truly is a powerful scheduler that saves social media managers a lot of time.
Measure your profile’s performance while reaching your audience and engaging your community with Sprout. This tool quickly analyzes Instagram data in profile and post level while still giving you the scheduling and publishing features. Sprout can show your top posts, identify which influencers interact with your posts more, or even compare your performance with your competition.
Using Phlanx, you can audit Instagram accounts, create contracts, measure engagement rates, and contact influencers. This tool is helpful for agencies or brands who are searching for influencers or partners to work with on Instagram. Phlanx can show the engagement rate of any Instagram profile. The best part is it can also identify accounts with fake followers. The last thing any agency wants is to invest in influencers with nonexistent followers and get nothing in return.
“Like2Buy” is owned by Curalate and you’ve probably seen these on some Instagram profiles’ bio. This tool helps agencies and brands sell products directly from Instagram and the link allows them to track the ROI of their social media campaigns. Plus, it can monitor mentions and tags. Curalate grows your Instagram profile while driving traffic to your website. “Win on social and your site.” That’s what it can do for agencies and brands.
“The power of the link.” Bitly is one of the most popular tools used to shorten links first and foremost. But on Instagram, it’s to create links that can appear like your brand making it easier for consumers to be directed to your website. Like Curalate, these links can be seen either in a user’s bio or in posts as well. Bitly is also used to track clicks, monitor geographical locations of where these clicks are coming from, and see site referrals.
TapInfluence is highly effective for brands and agencies to identify influencers they can work with. What this tool does is it analyzes a database of 50,000 influencers on Instagram and allows agencies to search them by using either specific tags or by industry. TapInfluence then shows snapshots of these influencers, their engagement rate, and even cost per engagement. This is perfect for businesses who really want to reach their audience through the influence of users who have thousands and millions of followers.
Social Intelligence designed for marketing teams. Agencies or brands using Instagram provide creativity while UnionMetrics provides data needed to reach audiences and build businesses. This tool conveniently has a free Instagram Account Checkup tool. This gives a detailed report on users who are loyal to your brand, post engagement, and can even identify your top hashtag.Hit and miss is not an option for brands and agencies during these times. Everyone’s buying online and everyone’s selling online. The competition is pretty tight. Making it on Instagram shouldn’t be something you experiment on, it should be something you master and the only way to do that is to have a goal and to have the right tools to help you reach it.