Reaching Gen Z: Creating Content For The Next Generation



December 12, 2023

Reaching Gen Z: How To Create Engaging Content For The Next Generation

You know how important it is to create engaging content for your target audience. But what about the next generation – Generation Z?

You’re in luck—we’ve got the inside scoop on creating content that will capture their attention and get your message across. From understanding their unique needs and interests to finding effective ways of engaging with them, this blog post will help you bridge the gap between your organization and this tech-savvy generation.

So read up and start getting creative—it's time to learn how to communicate effectively with today’s young people!

What is Gen Z?

Gen Z, or Generation Z,  are people born between 1997 and 2012. They are digital natives, having grown up surrounded by technology and social media. As a result, they have unique characteristics that set them apart from previous generations.

Understanding their mindset is crucial to creating content that resonates with them. Here are some key traits of Gen Z that you should keep in mind:

  • Short attention span: Due to the constant bombardment of information and stimulation, Gen Z has an average attention span of only 8 seconds. This means your content needs to be concise and captivating from the get-go.
  • Desire for authenticity: Gen Z values authenticity and transparency. They can easily see through inauthentic content or advertisements, so it’s important to be genuine and real in your communication.
  • Socially conscious: This younger generation is socially aware and passionate about making a positive impact on the world. Your content should reflect their values and address social issues they care about.
  • Visual learners: With the rise of social media platforms like Instagram and TikTok, Gen Z has grown up in a visual world. They respond well to visually appealing content that is easy to consume.

Tips for Creating Content That Resonates With Gen Z

Now that we have a better understanding of who Gen Z is let’s dive into how you can create content that will catch their attention and keep them engaged.

1. Keep it Snappy

As mentioned earlier, Gen Z has a short attention span. To capture their interest, your content needs to be quick and to the point. Use catchy headlines and visual effects to grab their attention and keep your messaging concise.

For example, if you're creating a blog post, break up the content into short paragraphs and use bullet points or numbered lists to highlight key information. This will make it easier for Gen Z to digest the information and stay engaged.

2. Be Authentic

Authenticity is key when it comes to reaching Gen Z. They can easily spot fake or insincere communication, so it’s important to be genuine and transparent. Share real stories and experiences, and avoid using overly promotional language.

One way to be authentic is by incorporating user-generated content (UGC) into your strategy. Gen Z trusts content created by their peers, so featuring UGC in your marketing can help build trust with this generation.

3. Leverage Each Social Media Platform

Gen Z spends a significant amount of time on social media, making it a powerful tool for reaching this demographic. However, it’s important to understand the different platforms and their unique characteristics in order to effectively engage with Gen Z.

For instance, Instagram Stories is popular among this generation and can be leveraged for visually-driven content. TikTok is another platform that has gained traction with Gen Z due to its entertaining and short-form videos. Twitter for quick and timely updates, while YouTube can be used for longer-form content.

4. Address Social Issues

As socially conscious individuals, Gen Z audiences value and support brands that take a stand on important social issues. Your social media content should not only reflect their values but also address topics that they care about.

This could involve incorporating diversity and inclusivity in your messaging, advocating for environmental sustainability, or supporting a cause that aligns with their beliefs. By showing that your brand cares about social issues, you can build a strong connection with Gen Z.

5. Utilize Influencers

Influencer marketing has become increasingly popular among Gen Z. These young individuals look up to influencers and trust their opinions and recommendations.

Collaborating with relevant influencers to promote your brand or product can be an effective way to reach Gen Z consumers. Just make sure to choose influencers that align with your brand values and resonate with your target audience.

6. Start a Conversation

Gen Z loves to be a part of the conversation. Instead of just pushing out relevant content, create opportunities for them to engage with your brand. This could include hosting Q&A sessions, starting polls on social media, or encouraging user-generated content through hashtags.

For example,  if you're a fashion brand, you could ask Gen Z followers to share their favorite outfits using a branded hashtag. This not only creates engagement but also allows them to feel like they are a part of your brand community.

Examples of Engaging Content for Gen Z

Now that you have some marketing strategies for creating content, let’s take a look at some examples of brands successfully engaging with Gen Z:

  • Nike: Not only does Nike create visually appealing and interactive marketing campaigns, but they also address important social issues such as racial equality and gender inclusivity.
  • Glossier: This skincare and makeup brand has a strong presence on Instagram and regularly features UGC from their loyal Gen Z customers.
  • Chipotle: By using popular social media platforms like TikTok and collaborating with influencers, Chipotle has successfully captured the attention of Gen Z while also promoting its brand.
  • Wendy's: Known for their witty and relatable social media presence, Wendy's has effectively engaged with Gen Z through humorous and creative content.
  • Spotify: The popular music streaming platform has leveraged user-generated content and collaborated with relevant influencers to reach Gen Z. They also address social issues such as mental health and inclusivity in their messaging.

Develop A Gen Z Marketing Strategy With Murphy Consulting's White Label Services

Traditional marketing methods may not engage Gen Z effectively. Marketing to Gen Z  requires a deep understanding of their values, behaviors, and preferences. At Murphy Consulting, we understand the importance of staying relevant and creating meaningful connections with this generation.

Our white-label marketing services can help you develop a marketing strategy that resonates with Gen Z, including content creation, social media management, search engine optimization, and more. Contact us today to learn more about our services and how we can help your brand appeal to Gen Z.

We've only scratched the surface of creating engaging content for Gen Z, but with a strong understanding of this generation and consistent effort, your brand can effectively connect with them.  So keep these tips in mind and get creative to capture the attention of Gen Z!