$1,500/mo ad budgets are not unworkable. They just require a tighter service model.
Small budgets do not support unlimited strategy, endless creative cycles, and weekly reinvention. They can support clear campaign structure, tight landing pages, conversion tracking, and disciplined optimizations.
The margin comes from repeatable execution. Murphy packages small-budget paid ads so agencies can serve local clients without pretending every account is enterprise media buying.
The rule is simple: fewer campaigns, clearer conversion goals, faster feedback loops.
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