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Operating notes - For agencies
Notes from the fulfillment side of digital agencies.
Margin math, AI deployment lessons, search trend reads, paid-ads tactics for small budgets, and the operating practices we've watched our highest-margin partners run.
White Label 
The Network Effect: How White Label Providers Expand Your Industry Reach
A white label partner is more than extra hands. See how their network gives your lean agency industry, service, tool, and strategic reach you could never build...
White Label 
Training Clients on White Label Results: Setting Proper Expectations
Most client churn starts with mismatched expectations. Learn how to educate clients on timelines, deliverables, and results so white label work always lands.
White Label 
White Label Contract Essentials: Protecting Your Agency's Interests
The clauses that protect your agency in a white label partnership. Learn what to negotiate on IP, confidentiality, non-solicitation, and SLAs before signing.
White Label 
The Upsell Opportunity: Expanding Client Services Through White Label Capabilities
Grow revenue from clients you already have. See how white label capabilities let agencies expand services, raise retainers, and upsell without hiring.
White Label 
Summer Vacation Freedom: How White Label Partners Keep Your Agency Running
Take real time off without dropping client work. See how white label partners keep your agency running, deadlines met, and revenue flowing all summer.
White Label 
Customization vs. Efficiency: Getting Personalized Results From White Label Services
Learn how to get customized, client-specific deliverables from white label marketing agency partners without sacrificing the speed and scalability you need.
White Label 
White Label Partnership Red Flags: Warning Signs Every Agency Must Avoid
Spot the warning signs of a bad white label marketing agency before it costs you clients. Due diligence checklist and red flags every agency owner should know.
White Label 
The 15-Minute Client Update: Streamlined Reporting With White Label Partners
Learn how white label marketing agency teams execute emotional campaigns like Mother's Day without overwhelming your staff or missing deadlines.
White Label 
Mother's Day Marketing: How White Label Teams Handle Emotional Campaigns
Discover how white label marketing agency teams execute emotional Mother's Day campaigns at scale.
White Label 
Client Acquisition with White Label Confidence: Selling Services Before You Build Them!
Learn how white label marketing agency partnerships let you sell services before hiring staff. Acquire clients first, fulfill through white label, and scale fast.
White Label 
Scaling Mistakes That Are Killing Your Agency Growth!
Discover the 7 most common growth bottlenecks that kill agency momentum and how white label marketing agency partnerships solve each one before it costs you clients.
White Label 
The Urgency Advantage: How White Label Partners Help You Move Faster
Discover how white label marketing agency partnerships cut delivery timelines by 60-70%. Move faster, win more clients, and scale without hiring delays.
White Label 
Tax Season Reality Check: How White Label Services Affect Your Agency's Finances
Learn how white label marketing agency expenses impact your taxes, deductions, and financial planning. Smart strategies to maximize write-offs and protect margins.
White Label 
White Label vs. In-House: The Real Cost Comparison Every Agency Needs to See
Q4 capacity crisis: 89% workload surge causes revenue loss. White label partnerships deliver 127% agency growth without hiring.
White Label 
Seasonal Marketing Campaigns: How White Label Partners Handle Holiday Rushes
Plan for holiday and seasonal demand surges with white label capacity strategies. Keep quality high and deadlines met when project volume spikes.
White Label 
The White Label Sales Conversation: How to Sell Services You Don't Deliver In-House
Master the white label sales conversation. Proven techniques and scripts to sell outsourced marketing services confidently without revealing your model.
White Label 
Spring Training for Agencies: Onboarding Your Team to White Label Success
Internal training strategies for managing white label partnerships. Onboard your team to sell, oversee, and deliver outsourced services with confidence.
White Label 
Quality Control in White Label Partnerships: Protecting Your Agency's Reputation
Protect your agency's reputation with proven quality control systems for white label partnerships. Standards, processes, and accountability frameworks inside.
White Label 
Q1 Revenue Boost: 5 White Label Services That Pay for Themselves Immediately
Discover 5 high-ROI white label services that generate immediate revenue for your agency. Start Q1 strong with offerings that pay for themselves fast.
White Label 
Valentine's Day for Agencies: Building Love Affairs with White Label Partners
A step-by-step guide to choosing, onboarding, and managing white label partners. Avoid red flags, measure ROI, and build an alliance that scales your agency.
White Label 
The White Label Transparency Dilemma: How Much Should Clients Know?
5 proven frameworks for communicating about white label partnerships without losing client trust. Agency owners share what works and what backfires.
White Label 
Pricing White Label Services: How to Maintain Margins While Staying Competitive
Learn proven white label pricing strategies to protect your agency's profit margins while staying competitive. Markup guidelines, packages, and more.
White Label 
Client Retention in 2026: Why Agencies Can't Afford Service Gaps
Discover how white label agency services prevent client churn during growth. Learn why agencies can't afford service gaps heading into 2026.
White Label 
New Year Agency Audit: 5 Signs You Need a White Label Partner
Is your agency ready to scale? Use this self-assessment to spot the warning signs it's time for a white label partner for WordPress, SEO, PPC, and design.
Agency Ops MM
The agency margin math nobody publishes
If you're reselling fulfillment at less than 55% gross margin, you do not have a margin problem. You have a pricing problem.
Agency Ops WL
How to talk about fulfillment partners without leaking the relationship
The communication script that lets you stay opaque about fulfillment without lying to clients.
White Label 
2026 White Label Trends: How Partner Agencies Are Scaling Faster Than Ever
Discover the top white label trends for 2026, from AI-powered delivery to flexible scaling models. Learn how partner agencies are growing faster than ever.
Trends S26
What changed in search in 2025 and what to actually do about it
AI Overviews, core updates, and changing SERP layouts rewrote parts of the SEO playbook.
White Label 
The Gift That Keeps Giving: Why White Label Partnerships Are the Best Investment You'll Make
Murphy Consulting's white label WordPress, Shopify & SEO services deliver 100%-200% profit margins for growing digital agencies. Get your free estimate.
White Label 
New Year, New Strategy: Planning Your 2026 White Label Partnership
Strategic planning guide for agencies choosing white label partnerships in 2026. Set goals, budget effectively, and scale your services profitably.
AI Notes HB
Hermes Bot deployments: what we've learned shipping 60+
Patterns that determine whether a bot ships value or becomes shelfware.
White Label 
2025 Agency Growth Report: How White Label Partnerships Transformed These 5 Agencies
ee how 5 agencies achieved 185-220% revenue growth with white label partnerships. Real metrics, case studies & proven strategies from Murphy Consulting.
Paid Ads PA
Why most agencies refuse $1,500/mo ad budgets and how to make them work
$1,500/mo ad budgets are not unworkable. They just require a tighter service model.
White Label 
Holiday Marketing Without the Chaos: Streamlined Campaign Management Through White Label Partners
Overwhelmed by holiday campaigns? White label partners deliver proven workflows, quality control, and scalable execution for agencies.
Agency Ops DD
Stop sending pitch decks. Send decision docs.
Replace the 12-slide pitch deck with a one-page decision doc and make buying easier.
White Label 
Year-End Tax Benefits: How White Label Expenses Can Reduce Your Agency's Tax Burden
Discover how white label service expenses can lower your agency's tax burden. Strategic deduction tips for year-end financial planning and 2026 success.
White Label 
The Attribution Problem: Tracking ROI When Using White Label Services
Learn how to measure white label service ROI with proven KPIs, tracking tools, and reporting methods that prove value to clients and stakeholders.
White Label 
Thankful for White Label: How Outsourcing Gave This Agency Owner Their Life Back
Overwhelmed agency owner tripled revenue and reclaimed work-life balance through white label partnerships. Discover her transformation story.
White Label 
Black Friday for Agencies: How to Handle Campaign Surges Without Burnout
Handle Q4 campaign surges without team burnout. Murphy Consulting's white label services provide rapid holiday campaign support for agencies.
White Label 
The True Cost of In-House Teams: Hidden Expenses Agencies Don't Calculate
Discover the hidden costs that make in-house teams 40-60% more expensive than calculated. Break-even analysis and ROI calculator for agency owners.
White Label 
Q4 Capacity Crisis: Why Agencies Need White Label Partners for Holiday Campaigns
Q4 capacity crisis: 89% workload surge causes revenue loss. White label partnerships deliver 127% agency growth without hiring.
White Label 
Client Retention During Economic Uncertainty: How White Label Services Keep Budgets Flexible
Help agencies retain clients during budget cuts with white label services. Transform fixed costs to variable, maintain quality while reducing overhead.
Social Media 
Integrating Your Business Apps: Why Seamless Connectivity Matters in 2025
Learn how business app integration software increases productivity and reduces costs. Expert guide for small businesses, agencies, and marketing companies in 2025.
Web & SEO 
Branding Essentials: How to Build a Memorable Small Business Brand
Learn the essential steps to build a memorable small business brand. Expert tips on brand identity, visual design, messaging, and consistency for lasting customer...
White Label 
Why Your Agency Needs White Label Digital Services to Scale in 2025
Scale your agency smarter in 2025 with white label digital services. Learn how Murphy Consulting helps agencies expand services, boost profits, and keep clients...
Web & SEO 
5 Essential Elements of High-Performing Small Business Websites
Your website should be more than just pretty—it should convert. Discover the 5 essential elements every small business website needs to attract, engage, and win...
White Label 
Why Your Agency Needs White Label Digital Services to Scale in 2025
Scale your agency smarter in 2025 with white label digital services. Learn how Murphy Consulting helps agencies expand services, boost profits, and keep clients...
Social Media 
From Leads to Sales: How High-Converting Funnels Can Transform Your Business
Discover how high-converting sales funnels can transform your business. Learn why Murphy Consulting is the partner you need to turn leads into loyal customers.
Web & SEO 
SEO in 2025: What’s Changing and How to Keep Your Clients Ranking
Stay ahead of SEO changes in 2025. Learn what’s new in ranking factors and how Murphy Consulting helps agencies keep their clients visible on Google.
Paid Ads 
Facebook & Google Ads: Why DIY Marketing is Costing You More Than You Think
DIY marketing with Facebook and Google Ads could be draining your budget. Learn why expert strategy matters with Murphy Consulting’s ad management services.
Web & SEO 
Your Website is Losing You Money—Here’s How to Fix It Fast
Struggling with low website conversions? Discover 5 proven strategies to effectively address and fix these issues. Read the article to boost your results!
White Label 
The Power of White Label Content: How Quality Content Drives Conversions
Discover how white label content can elevate your business. Learn the benefits, challenges, and strategies to implement it effectively. Read more now!
Paid Ads 
Google My Business: The Underrated Goldmine for Local Business Growth
Learn how to leverage Google My Business to enhance your local visibility and attract more customers. Discover practical tips to boost your reach today!
Web & SEO 
Why Website Maintenance Isn’t Optional in 2025
Discover essential website maintenance practices and costs for 2025. Ensure your site runs smoothly and efficiently. Read the article for expert insights!
Social Media 
The Role of Video Marketing in 2025: Why Your Business Needs More Than Just Text
Discover key trends and effective strategies in video marketing for 2025. Elevate your campaigns and engage your audience—read the full guide now!
White Label 
White Label vs. Hiring In-House: Which is the Smarter Move for Your Digital Agency?
Explore the pros and cons of white label and in-house solutions to find the best fit for your business needs. Read the article to make an informed choice.
Web & SEO 
Website Accessibility in 2025: Building Inclusive Digital Experiences for Everyone
Discover essential standards and practical tips for enhancing website accessibility in 2025. Ensure everyone can navigate your site—read the guide now!
Social Media 
The Evolution of Influencer Marketing: Building Authentic Partnerships
Discover effective influencer marketing strategies for 2025. Drive engagement and boost your brand's visibility. Read the article for actionable insights!
Web & SEO 
How High-Converting Landing Pages Drive More Sales for Your Business
Discover the top 10 high-converting landing pages and learn practical strategies to boost your own conversions. Read the article for actionable insights!
Social Media 
The Power of Quality Content: How Blogs and Copywriting Attract Customers
Discover effective strategies to create quality content that attracts customers and enhances engagement. Explore actionable tips in our latest article!
Paid Ads 
Facebook Ads: A Game-Changer for Your Client's ROI
Discover practical strategies to enhance your Facebook Ads ROI. Learn effective tips to boost performance and maximize your advertising budget. Read now!
White Label 
Why White-Label Social Media Management is Key to Growing Your Online Presence
Discover top white-label social media management solutions for agencies. Streamline your services and enhance client satisfaction. Read the article now!
White Label 
Outsourcing Your Way to Success: How White-Label Services Save Time and Money
Unlock business growth with white-label services. Learn how outsourcing can save time and money while boosting efficiency.
Social Media 
Why Websites Are Non-Negotiable for Small Businesses in the Digital Age
Discover why a professional website is non-negotiable for small business success in the digital age.
Paid Ads 
How Google Ads Management Can Boost Your Business Visibility: Maximizing Online Exposure for Growth
Murphy Consulting’s Google Ads services help businesses achieve better visibility and increase conversions through optimized campaigns. Read on!
Content & Creative 
Effective Video Production: 6 Reasons Why It Matters for Modern Businesses - Boosting Brand Engagement and ROI
Video production has become a key part of modern business marketing. Many companies now use videos to reach customers and grow their brands.
Web & SEO 
5 Reasons Why a Website is the Most Powerful Sales Tool for Your Business
A website is a key asset for businesses in today’s digital world. It works around the clock to promote products and services, even when staff are sleeping.
White Label 
The Hidden Benefits of White-Label Services: Scaling Your Business Without the Extra Overhead
White-label services offer a smart way for businesses to grow without breaking the bank. These services let companies add new offerings without hiring extra...
White Label 
Maximizing ROI with White-Label Social Media Advertising: Expert Strategies
Learn how white-label social media advertising services can maximize your ROI. Murphy Consulting offers expert strategies to boost your online presence and drive...
Web & SEO 
The Impact of User Experience (UX) on Your Website’s Success: Key Factors Explained
Boost website success with top UX design strategies. Learn more about optimizing user experience to drive conversions today. Read on!
Paid Ads 
The Role of Social Media in Driving Website Traffic: Key Strategies and Insights
Social media has become a crucial channel for driving website traffic. By leveraging platforms like Facebook, Twitter, and Instagram, businesses can significantly...
Social Media 
Website Design Trends Every Business Owner Should Know About
The perfect blend of aesthetics and functionality can significantly enhance user experience, drive engagement, and improve conversion rates.
Social Media 
The Essential Guide to Why Your Business Needs a Website
The online world offers endless opportunities for businesses to grow, attract customers, and improve their brand.
Web & SEO 
Navigating the World of Website SEO: Tips for Small Business Owners
Explore the pros and cons of mobile-first and desktop-first design, as well as the benefits of responsive design for small businesses.
Web & SEO 
Mobile-First vs Desktop-First: Which Approach is Best for Your Small Business?
Learn about the differences between mobile-first and desktop-first design approaches and decide which one is best for your small business.
Paid Ads 
7 Ways How Custom Business Websites Boost Sales
Custom websites allow businesses and individuals to have the flexibility to create a unique online presence tailored to their branding and goals with the help of...
Web & SEO 
How to Establish a Business Website with a Cohesive Brand Image
Learn how to develop a website that fully represents your brand and allows customers to know exactly why they should choose your business.
Social Media 
8 Tips For Choosing The Right Social Media Platform For Your Business
Do you want to leverage your business in the social media scene? Here are 8 useful tips for choosing the right social media platform for your business.
Social Media 
7 Fool-Proof Content Marketing Trends To Watch In 2024
Learn the top content marketing trends that will shape the industry in 2024 and how businesses can stay ahead of the game. Read on to find out more.
Paid Ads 
10 Essential Skills Every Digital Marketer Should Know
In a world where information is at our fingertips, it is no wonder that more and more people are becoming digital marketers.
Social Media 
The Best Christmas Marketing Strategies This 2023
Are you looking for the best Christmas marketing strategies that will help you get a jump start on your competitors this 2023?
Social Media 
Reaching Gen Z: Creating Content For The Next Generation
Reaching Gen Z: How To Create Engaging Content For The Next Generation You know how important it is to create engaging content for your target audience.
Paid Ads 
6 Essential AI Tools for Digital Marketers
Artificial Intelligence (AI) tools have revolutionized the way businesses engage with customers, increase efficiency, and automate mundane tasks.
White Label 
Why White Label Content Marketing Can Boost Your Business In 2024
Imagine a scenario where you could easily access high-quality content without having to spend time and resources creating it yourself.
Social Media 
7 Short-Form Video Trends to Ace Your Content Strategy in 2024
Video marketing has been crucial in promoting different brands and businesses over the years.
Social Media 
Stop Pitting Traditional Media & Social Media Against Each Other
Pitting traditional media against social media limits their potential and presents missed opportunities for brands and businesses to exceed their goals.
Social Media 
Why It’s Bad to Make “Going Viral” Your Business Goal
As a business owner, going viral on social media should never be the goal. Too much focus on virality leads to unnecessary consequences and ignored audiences.
Social Media 
5 Social Media Myths You Should Stop Stressing Over in 2022
To help you separate fact from fiction, here are some of the common social media myths we’ve drudged up. It's time to purge these from your system this 2022!
Social Media 
Top Social Media Marketing Trends for 2022 According to Experts
Discover these game-changing social media marketing trends & find out more about the predictions of top marketing experts on what to expect in 2022.
Social Media 
How to Start a Podcast for Your Business
Podcasts are very dynamic and offer a different experience for you & your customers. Thinking of doing one? Here’s how to start a podcast for your business.
Social Media 
Boost your 2022 Social Media Strategy with these Steps
Here are some valuable tips and a step-by-step guide on how your brand or business can start boosting your social media strategy for 2022.
Content & Creative 
Organize Your 2022 Content Strategy With a Content Operations Framework
Here’s how the content operations framework will give you a vantage point of everything content-related within your business or brand this 2022.
Paid Ads 
Which Platforms Should You Invest for Paid Ads?
Paid ads take a lot of investment, not just money. Here are some of the best platforms you should be getting on for your social and search ads.
Web & SEO 
How Can Organic SEO Help Your Business?
Bring your business to the next level & stay ahead of your competitors with the right organic SEO strategies. Here's how it can help you gain a foothold!
Paid Ads 
Why Does Facebook Ban an Ad Account? Here Are Some Reasons.
Why Does Facebook Ban an Ad Account? Here Are Some Reasons.
Social Media 
Using Social Listening to Power Up Your Brand Marketing
Social listening is an audience research tactic ideal for keeping tabs on your competitors, your space in the industry, and the voices in your sector.
Content & Creative 
A Step-By-Step Guide to Doing Competitive Content Analysis
Understanding how your competitors do their content marketing can help improve your marketing approach. That's where competitive content analysis comes in.
Social Media 
10 Ways Local SEO Helps Small Business Gain Customers & Sales
About 50% of all Google searches are local, and you can reach your nearby customers and draw them to your store or site by optimizing for local SEO.
AI 
7 Best Ways to Overcome a Creative Block When Creating Content
A creative block is inevitable, but that doesn’t mean it’s impossible to overcome. Here are the 7 best tips to overcome a creative block when creating content.
Social Media 
Want to Make Money on TikTok? Here’s How!
If you want to make money on TikTok, now is the best time to understand the viral video platform.
White Label 
Why You Should Be Taking Advantage of White Label SEO
Whether you’re starting in the industry or wanted to scale your agency, an experienced white label SEO agency can help you offer your best to your clients.
Social Media 
How to Plan Your Social Media Content & Execute It Cleanly
Creating valuable content consistently has a lot of great benefits for your campaign. Here’s how to plan your social media content and execute it cleanly!
White Label 
White Label Agency Guide: Managing Your Clients Effectively
Here are five principles of effective communication that your white label agency shouldn’t neglect, even if you rarely meet your clients face-to-face.
Social Media 
Working With Content Creators: 5 Things You Need to Know
Here are five essential things that brands and businesses should consider when working with content creators.
White Label 
Thinking about outsourcing your digital agency's sales team? Here are some pros & cons that you should check out to help you make an informed decision.
Wondering about the most effective type of social media content that guarantees organic engagement? Here are 5 best ones that help boost a content strategy.
White Label 
Why It’s a Good Idea to Outsource Your Sales Team
Thinking about outsourcing your digital agency's sales team? Here are some pros & cons that you should check out to help you make an informed decision.
Social Media 
What the Hell is Instagram Reels?
Let's take a look at how Instagram Reels can help your business come up with short, engaging, and memorable videos to boost your social media game!
Content & Creative 
6 Groundbreaking Tips for Powerful Content Creation
Whatever creative process you have in content creation, remember that a great piece of content requires craftsmanship.
Paid Ads 
Social Media Marketing is the Only Way to Go
Why is social media marketing drastically instrumental in growing your business? Why should it be the only marketing strategy you should be thinking about?
Social Media 
How To Generate Leads From Instagram
Most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work.
Paid Ads 
Is iOS 14.5 the End of the Line for Facebook Advertising?
They say iOS 14.5 will make Facebook advertising an ineffective way to target ads. But it's just a knee-jerk reaction. Here's what businesses need to know.
Paid Ads 
Why Social Audio Is the Next Big Thing
The potential of social audio looks promising for businesses. It’s still a new environment, but here are three things that it can do for business owners.
Social Media 
Not All Social Media Posts Are the Same: Types of Posts for Every Platform
Each platform has a unique edge. It's critical to understand the kind of social media posts that work to help you gain more reach, engagements, & followers.
Social Media 
How to Sell Web Design Services Effectively & Profitably
Learning how to sell your web design services is just as important as knowing how to do it. Here are some key techniques you have to remember.
Social Media 
There's No Such Thing as a "Social Media Guru"
Calling someone a social media guru implies that they're an expert at social media, like an "internet expert." But in truth, there is simply no such thing.
Content & Creative 
The Post-COVID Office Landscape: Setting Up a Safe Workspace
Before getting the team back to the office, you need to have a solid plan. Here are five things to consider when setting up a safe post-COVID workplace.
Paid Ads 
Fostering Healthy Facebook Group Engagement
Knowing how to foster a Facebook Group using all available tools enables you to connect with your audience and them with each other. Here are some tips.
Social Media 
Level Up Your 2021 Social Media Game With These New Tips
From embracing TikTok to taking a stand on social issues, here are some tips to keep in mind when planning out your 2021 social media strategy.
Social Media 
Valuable Content: How to Determine If It Delivers Real Value Or Not
Valuable content is often taken for granted, and seen as a guaranteed armor of invincibility. Here are some questions to ask before you create one.
Social Media 
Key Social Media Growth Techniques You Need To Know
Having trouble figuring out the key things and concepts you need for social media growth? Take a look at these techniques.
Content & Creative 
How to Build a Brand That Resonates With Customers
While most people know and understand what branding is, however, many of them don’t understand how to build one that resonates with customers.
Social Media 
How COVID-19 Changed the Online Entertainment Landscape
Doing everything online is the new normal; but the pandemic has also redefined and changed even the online entertainment landscape.
Social Media 
How to Build a Powerful Social Media Team
To build a stellar social media team for your company, there are certain things you should consider. Here's how to do it step by step.
Social Media 
Why Local SEO Matters for Your Business
If you’re fairly new to the SEO game or wanting to gain more relevance for your local business, here’s what you need to know when optimizing for local SEO.
Social Media 
Social Media Retail Techniques to Win More Customers
Whether it’s a retail business with an eCommerce site or not, social media and building a strategy and a Following signal a potential for brands.
Social Media 
Adaptive Marketing: Keeping Up With Industry & Social Change
For marketers, adaptive marketing is an incredibly powerful tool for an ever-changing market. It allows brands to satisfy individual customer needs.
Social Media 
CGI Virtual Influencers: What The New Trend Means for Influencer Marketing
As influencer marketing continues to evolve, these influencers might have found their newest match (and possible replacement)—in the form of CGI characters.
Paid Ads 
Making Unsplash Work For Your Visual Marketing Strategy
Unsplash proved to be far more potent in visual marketing, making it a home for brands through organic curated posts and paid advertising.
Social Media 
It's Time to Get Into Twitch Marketing
With all those growing opportunities, brands are slowly and cautiously getting on board with Twitch. Here’s a quick guide to help you navigate through it.
Social Media 
The New Normal: Hosting the Perfect Virtual Event
If you’re hosting a virtual event for your brand or business soon, you might want to take it from these fool-proof steps to get you on the right track.
Content & Creative 
5 Ways to Breathe New Life to Your Business Blog
If you want your business blog to stand out amidst the growing competition, we've got five of the best tips to help you start on the right track.
Social Media 
Why You Should Have Fast, Quality Responses On Social Media
When it comes to online customer service, the cardinal rule is you to have fast quality responses on social media as a way to retain your customers.
Social Media 
Boosting Your Game on Instagram Stories
Whether you’re a beginner or in the thick of it, let's break down just how you can boost your Instagram Stories game and make sure they won't go unnoticed.
Social Media 
The Surefire, No-BS Way to Formulate a Content Marketing Strategy
In order to craft a content marketing strategy, you only need to acquaint yourself with three of the most basic questions—the why, who, and how.
Social Media 
9 Best Tools to Use if You Want to Master Instagram
Getting the most out of Instagram can be a challenge. Here, we give you 9 of the best free and paid tools that will help you master the platform.
Social Media 
Using Pinterest as a Sales-Generating Platform for Businesses
Pinterest is clearly not to be ignored, especially for your marketing strategy. So, here are some ways to use the platform and grow your sales.
Social Media 
Where Does My Social Strategy for 2020 Go Now?
In the midst of COVID-19 threats, you need sensitivity, empathy, & purpose to ensure your 2020 social strategy's relevance and engagement.
Paid Ads 
Your Guide to Getting Started With Social Commerce
In social commerce, consumers make direct purchases through social media. If you are thinking about engaging in social commerce, 2020 is the year to do it.
Social Media
Instagram Hack: Best Times to Post According to Analytics
There are many factors to consider to nail the perfect time. Using analytics, let us help you simplify it all and nail the best time to post on Instagram.
Social Media 
Social Media Management Strategies to Practice In the Midst of COVID-19
Just because a brand can still operate online doesn’t mean it’s business as usual. Let’s take a look at proper COVID-19 social media management etiquette.
Social Media 
Framing Your Marketing Messaging During the Coronavirus Pandemic
How do you frame your marketing message amidst coronavirus restrictions while still being relevant to what you do as a business? Here are a few points.
Social Media 
How Can Digital Marketing Make an Impact During the Coronavirus Crisis?
With all this sudden change, industries are taking a massive downturn. How can brands use digital marketing to make an impact during the coronavirus crisis?
Trends 
How Digital Agencies Can Stay In Business In a Post-Coronavirus World?
The threat of coronavirus remains strong, but it doesn’t have to affect the way you operate your Digital Agency. Here are some ways to help you stay afloat.
Social Media 
Influencer Marketing Trends for 2020: Are You Jumping On It?
With these 2020 Influencer Marketing Trends, keeping up with thousands of businesses would not be as challenging as it sounds. All it takes is perspective.
Social Media 
Social Media Trends in 2020: What Are The Latest?
Social media will never stop evolving. It’s more important than ever to stay up to date with the latest social media trends in 2020 to stay ahead.
Paid Ads 
Twitter Conversions: Getting The Right Traffic
Twitter is an interesting platform for all kinds of discourse. Here's how you can take advantage of this and gain the right kind of Twitter traffic.
Social Media 
Experimenting With Social Media Video Content That Hits The Emotions
If your campaign can appeal to an audience’s emotion with the help of emotional video content, you effectively connect with and engage your target audience.
Paid Ads 
3 Ways to Make the Most Out of Facebook Carousel Ads
Like every social media tool, you can get creative & use carousel ads to its full potential. Here's how to make the most out of Facebook Carousel ads.
Social Media 
Aggressive Social Media Marketing Strategies in 2020
This 2020, it’s all about finding new ways to engage with your customers and adjusting to the new social media user behaviors.
Social Media 
Why Sharing Content on LinkedIn Works
In sharing content, you have to know what kind of content works in LinkedIn that get those clicks—the ultimate affirmation of engagement.
Social Media 
Customer-Focused Blogging: How to Plan Your Content
Blogging is very powerful and beneficial for local businesses. Here's how you can create a rock-solid content plan, especially for customer-focused blogs.
Paid Ads 
Here's What Design in 2020 Will Look Like
Various design firms gave predictions for design in 2020. Call us pandering excited, but we see designs filled with overwhelming color and beauty!
Social Media 
Instagram’s War Against Like Counts: What Does It Mean For Digital Marketers?
As Instagram aims to focus less on the like counts, there are fresh, new ways for Digital Marketers to measure their post';s performance on the platform.
Content & Creative 
Easy Hacks to Write Better Content
If you are struggling to find the perfect voice and the proper words, here are a couple of easy hacks on how to write better content.
Social Media 
Once Upon a Social Media Time: Telling a Great Story
In a social media atmosphere filled with the non-stop flow of information, it could be hard to capture the audience. Here's how to tell a compelling story.
Paid Ads 
Streamlining Your Social Media Strategy Using Gary Vee’s ’79/21′ Rule
Gary Vaynerchuk recently shared a technique that “diversifies attention” across all social media platforms. It’s called the 79/21 rule—and it works.
Social Media 
Shareable Content: Stuff You Should Have to Get People Hooked
It’s not enough to have information and the nitty-gritty stuff on your content. Here are the best elements you should have to make it more shareable.
Social Media 
The Rise of Micro-Influencers and Why You Should Be Jumping On it Now
Studies show that micro-influencers are on the rise—these are influencers with smaller (but more targeted) audiences. Here's how to take advantage of that!
Social Media 
It’s All in the Metrics: Powerful Signals Your Brand Should Be Paying Attention To
It pays to acquaint yourself with social media and website metrics. By doing this, you’re dissecting your campaign to help generate real results.
Social Media 
5 Best Instagram Content Strategies for Your Brand
With the right strategies to help you plan, create, and optimize, you can build your Instagram campaign efficiently. Here are some extra useful tips!
Social Media 
The #TagLife: Why SEO H-Tags Matter to Your Content More Than Ever
For your content to be seen online, you have to optimize the way you write and adapt H tags that are easily recognized by search engines.
Paid Ads 
The Content Marketing Lowdown: Debunking the Myths
This week, we feature three common myths about content marketing, including how you can come up with a logical counter to it.
Paid Ads 
Here’s Something You’ve Never Tried Before: Spotify Advertising
If you’re a business seeking to expand your brand awareness in the most unconventional way possible, you might want to look into advertising on Spotify.
Paid Ads 
Confused About Video Content? Here’s How to Come Through on Social Media
If you’re confused about what type of video content you should be creating, dive right into these tips and see what you can adapt to your strategy.
Social Media 
Dominate Instagram With These Fresh Content Strategies
So if you’re trying to break ground on Instagram here are three ways for you to dominate the field and crush it with high-quality IG content.
Paid Ads 
Driving The Right Engagement to Your Kickass Content
The most frustrating thing for a content creator is the slap-down feeling of having great content with little to no engagement. Here's how to manage that.
Social Media
Skills You Should Have to Enter the Digital Marketing Industry This 2019
Do you think the Digital Marketing field is the right fit for you? Then don’t let anything stop you from dipping your toe into this growing industry!
Social Media 
Stay On Top Of Your Social Media Mentions With These 5 Tools
There are better ways to weed out and monitor the essential social media mentions for your brand. Here are five of those helpful tools.
Social Media 
VERO: 5 Things You Need to Know About the New Social Media App
As of writing, the website for Vero has announced that their company is waiving the fees for their first one million users for a lifetime.
Web & SEO 
3 Useful Tools To Help You Re-spark Your Old Content
There are a few ways that you can do to bring your old content back to life. One of the most effective tactics you can use is re-optimization.
Social Media 
Using Influencer Marketing to Your Business’ Advantage
If you want to step up for your business, Gary Vaynerchuk offers a few tips on how Influencer Marketing can give you staggering results this 2019.
Social Media 
What Does 2019 Have In Store for Design?
There have been numerous design shifts and trends that took over marketing materials, branding strategies, and the vast art realm in the last few years.
Paid Ads 
The Clickbait Lowdown: When and When Not to Use It
According to Patsy Nearkhou of Talkative UK, clickbait headlines come in two types—the spectacular and the mysterious.
Paid Ads
Taking Advantage of Good ‘Stories’ For Your Business
If your Facebook Page and Instagram Page are linked, it’s easy to synchronize all posts and stories into each channel and vice versa.
Web & SEO 
Keep SEO Metrics In Mind, but Don’t be Afraid to Break Through Its Boundaries
Gone are the days of excessively stressing over SEO keywords. Here are the three major shifts that are taking the search engine world by storm.
Social Media 
How To Effectively Scale a Rock-Solid Social Media Channel Plan
Algorithm updates happen regularly, and these could make or break one’s campaign if not incorporated or studied carefully.
Content & Creative 
Setting Up Your Launchpad to Business Success
Business has never bloomed like this if you look back 20 years. Here are practical mindset tips that could help launch your business to greater heights.
Social Media
How To Make Sure Video Content Will Work Wonders for a Campaign
Video marketing offers a whole other world of opportunities for any business. Here are some tips to make sure your videos will work wonders for your brand.
Content & Creative 
The Best Traits That Separate a Leader From a Boss
It’s time to break that “grumpy boss” stigma in order to create a working environment that prompts productivity and conducive learning from one another.
Paid Ads 
Vlogging & Business: Which is the Right Video Platform for You?
Videos are useless when people don’t view them, & one reason why they might not view them is that the audience from the platform is simply not interested.
Social Media 
Social Media RoundUp: The Latest Social Platform Updates You Need To Know
From minor and less noticeable updates in the first half of 2018, our favorite social media platforms have become bolder with their updates.
Content & Creative
Beating The Dread of a Creative Block
If you are interested in being your own boss and selling products or services you are passionate about, it is something worth considering and working for.
Agency Ops 
Why Kindness Isn’t Just a Trait, But a Business Practice Too!
Kindness is not a passive trait—it’s a massive advantage and a powerhouse practice that can do wonders for your business when you least expect it.
Web & SEO 
10 Biggest Content Marketing Mistakes You Wouldn’t Want to Make
Content marketing is one of today’s golden pillars of online marketing. But, it is a slow and tedious job that requires a good amount of effort.
Social Media 
Best Reasons To Venture Into eCommerce
There are many fantastic reasons to start an eCommerce business. If you are interested in being your own boss and selling products or services you are passionate...
Social Media 
Keeping Up With Google’s Organic Search Ranking Rules
What’s new in 2018 for SEO is a win for Google and its users but a loss for the websites in the middle. Here are tips to keep up with Google’s new rules.
Social Media 
Creating a Successful Social Media Strategy for Fashion Brands
Standing out to a certain degree is the lifeline of every fashion brand waddling in the crowded and highly competitive fashion industry.
Social Media 
The Basics of Search Engine Optimization
Knowing the basics of search engine optimization will also help you understand how it’s an essential aspect of building and owning a website.
Social Media 
Instagram TV: Everything You Need To Know
Instagram has always been a community where people are connected in so many ways. Through IGTV, a new chapter in our social media lives begins.
Web & SEO 
Why Fresh Web Design Matters to Your Business
When a client first visits your website, the only thing in mind is that what can they get from it. That said, it’s a fact that patience isn’t a trend.
Social Media
Awesome Ways to Give Life to Your Brand Identity
Just like one’s unique personal style, brand identity is a competitive edge that sets a business apart from other companies.
Social Media
Curating an ‘Artsy’ Instagram Feed: What You Need To Know
An Instagram curator has to be someone who is driven by a passion for art. Here are some awesome ways one can maximize their IG-curating skills.
AI 
Twitter Search Hacks You Should Know About
Sometimes, a tweet strikes you so much that you’d want to keep it reference. Here are some Twitter search operators you can use to narrow things down.
Web & SEO 
5 Smart Reasons Why You Should Consider eCommerce For Your Business
There have been plenty of new trends, and standards business owners have to adjust to, and the emergence of eCommerce has been one of the most significant.
Social Media 
How To Make Sure Your Online Brand Isn’t Violating Copyright Laws
If you don’t check in with the copyright laws online, you might incur a pretty massive damage to your brand. Here’s how to avoid that.
Social Media 
5 Killer Ways To Optimize Your Facebook Business Page
Keeping up with a Facebook business is a hard thing to do. But with the various tools on the social media platform, managing may come a bit less stressful.
Social Media 
Understanding the Basics of the Google Tag Manager
The Google Tag Manager helps marketers who need a sure fire way for tracking websites and marketing mobile apps without using third-party tools.
Social Media 
THE VERDICT: Instagram vs. Snapchat, Which is it for You?
The only notable difference that Instagram and Snapchat have with their Stories now is that Snapchat has combined their stories with the direct messages.
Content & Creative 
5 Productivity Apps You Should Be Using Today
There are lots of apps waiting to be explored—you only have to choose which app is worth it. Here are five productivity apps you might want to check out!
Social Media 
Social Media Round Up: The Latest Instagram, Facebook, and Twitter Updates
The latest trend for social media updates borrows ideas from one another. Here are the updates for your social media apps that you might’ve yet noticed.
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