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Service catalog

Eight categories. Transparent agency pricing. Built for resale.

Use this catalog to quote client work, protect margin, and move approved projects into production without rebuilding the scope from scratch.

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8 Service categories
50 Catalog line items
16 Monthly offers
3 Quote-based offers
Agency cost Your wholesale production rate.
Suggested retail Recommended resale anchor.
Margin Approximate gross margin at the low-end SRP.
ETA Standard production window after kickoff.

Browse by category

Start with the eight service categories.

Open a category to see line-item pricing, margin, and ETA.

12 services Websites & Landing Pages Conversion-ready sites and landing pages, built on the platform that fits the client. From $350 agency Open services

From AI-assisted landing pages launched in days to custom WordPress, Astro, Shopify and WooCommerce builds. White-label production with handoff-ready files.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
AI-Assisted Custom Landing Page one-time Details
$350-400
$900-1,200
61%
3–5 business days
HighLevel Landing Page one-time Details
$500
$1,000
50%
5–7 business days
WordPress Landing Page one-time Details
$600
$1,299
54%
5–7 business days
Astro AI-Assisted Website (1–5 pages) one-time Details
$750
$2,000
63%
7–10 business days
Astro AI-Assisted Website (6–10 pages) one-time Details
$1,200
$3,500
66%
10–14 business days
WordPress Starter Website one-time Details
$750-900
$2,000-2,500
63%
10–14 business days
Custom WordPress Bronze one-time Details
$900-1,200
$2,500-3,000
64%
2–3 weeks
Custom WordPress Silver one-time Details
$1,500-1,900
$4,000-5,000
63%
3–4 weeks
Custom WordPress Gold one-time Details
$2,200-2,800
$6,000-7,000
63%
4–6 weeks
Shopify Theme Starter one-time Details
$900
$2,000
55%
7–10 business days
Custom Shopify Store Build one-time Details
$2,200-2,500
$5,500-6,500
60%
3–5 weeks
WooCommerce Store Build one-time Details
$2,500-3,000
$6,000-7,500
58%
3–5 weeks
3 services Agency Support Hours Flexible white-label production hours your team draws against on demand. From $325 agency Open services

Edits, integrations, content updates, design tasks, troubleshooting, QA, and overflow production — billed against a pre-bought hour pack.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
10-Hour Agency Support Pack 10 hours Details
$325
$1,000
68%
Same-day kickoff
20-Hour Agency Support Pack 20 hours Details
$600
$2,000
70%
Same-day kickoff
40-Hour Agency Support Pack 40 hours Details
$1,100
$4,000
73%
Same-day kickoff
7 services SEO, Local SEO & Content Publishing Modern SEO production: technical, content, local, and AI-search readiness. From $100 agency Open services

Search Console cleanup, schema, topical authority, internal linking, content refreshes, GBP coordination, and AI-search/GEO readiness — published on the client site.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
SEO Website Page Content per page Details
$100
$300
67%
3 business days
SEO Blog Article + Publishing per article Details
$100
$300
67%
3 business days
SEO Opportunity Audit one-time Details
$280-350
$695-900
60%
5–7 business days
SEO Bronze per month Details
$395
$1,000
61%
Ongoing
SEO Silver per month Details
$650
$2,000
68%
Ongoing
SEO Gold per month Details
$900-950
$3,000
70%
Ongoing
Google Business Profile Management per month Details
$199
$400
50%
Ongoing
10 services Paid Ads Management Accountable Google and Meta campaigns with tracking and creative as first-class deliverables. From $150 agency Open services

Search, RSA, Performance Max, Demand Gen, Advantage+ — with conversion tracking, GA4, pixel/CAPI readiness, negative keyword management, and monthly reporting.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
Google Ads Bronze per month Details
$395
$1,000
61%
Ongoing
Google Ads Silver per month Details
$595
$1,700
65%
Ongoing
Google Ads Gold per month Details
$895
$3,000
70%
Ongoing
Custom Google Ads Management custom Details
Custom
Custom
Quote
Custom
Meta Ads Bronze per month Details
$395
$1,000
61%
Ongoing
Meta Ads Silver per month Details
$650
$1,700
62%
Ongoing
Meta Ads Advanced per month Details
$895-995
$2,500-3,500
64%
Ongoing
Custom Meta Ads Management custom Details
Custom
Custom
Quote
Custom
Meta Creative Add-on per pack Details
$150
$400
63%
3–5 business days
Display / Performance Creative Add-on per pack Details
$150
$400
63%
3–5 business days
5 services Creative Assets Production-ready brand and page assets, delivered under white-label process. From $100 agency Open services

Logo design, page design, business cards. Files, revisions, platform fit, and resale margin — built for handoff, not for show.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
Inner Page Design per page Details
$100
$300
67%
3–5 business days
Homepage Design one-time Details
$175-200
$400-500
56%
5–7 business days
Logo Design one-time Details
$150
$400
63%
5–7 business days
Business Card Design one-time Details
$125-150
$300-350
58%
3–5 business days
Homepage + Logo Design Package one-time Details
$200
$500
60%
7–10 business days
4 services Hosting & Site Care Managed WordPress hosting priced per site with clear support boundaries. From $15 agency Open services

SSL, backups, monitoring, migration support, and a defined support path priced per site. No "100% uptime" theater — real SLAs and real escalation.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
Starter Hosting per site / month Details
$15
$35
57%
Same-day setup
Business Hosting per site / month Details
$25
$60
58%
Same-day setup
Performance Hosting per site / month Details
$45
$100
55%
Same-day setup
Managed Site Care Add-on per site / month Details
$150
$400
63%
Ongoing
6 services Social & Video Content AI-assisted content production with human QA, scheduling, and short-form video. From $150 agency Open services

Monthly content queues, branded social profiles, and AI-assisted short-form / faceless video — built for the cadence modern feeds require.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
Social Profile Branding Setup one-time Details
$150
$350
57%
5–7 business days
Social Media Starter per month Details
$195
$450
57%
Ongoing
Social Media Growth per month Details
$225
$750
70%
Ongoing
Custom Social Media Management custom Details
Custom
Custom
Quote
Custom
AI Short-Form Video Pack 8 videos Details
$300-400
$900-1,200
67%
5–7 business days
Faceless Video Channel Starter Pack one-time setup Details
$500-750
$1,500-2,000
67%
10–14 business days
3 services AI Automations & Hermes Bots Practical AI implementation for lead capture, intake, chat, and content workflows. From $400 agency Open services

Not vague AI consulting. Real installs your team configures and resells: Hermes bots, lead intake automation, content workflow setup.

View category page
Service
Agency cost
Suggested retail
Margin
ETA
Hermes Bot Installation one-time setup Details
$400-500
$1,000-1,500
60%
5–7 business days
AI Lead Intake Workflow Setup one-time setup Details
$500-750
$1,500-2,500
67%
7–10 business days
AI Content Workflow Setup one-time setup Details
$400-600
$1,200-1,800
67%
7–10 business days

Pre-bundled launch packages

Three stacks that cover 80% of reseller deals.

Built from the catalog. Re-priced for clean SRP positioning. Mix-and-match welcome - the bundles are starting points, not boxes.

Best for first launches

New local-service client

Local Launch

Wholesale Your agency cost
$1,070 one-time setup $244/mo monthly

What your agency pays Murphy.

Retail Suggested client price
$3,500 one-time setup $700/mo monthly

What you can quote the client.

67% avg gross margin Setup 69% / Monthly 65% $2,430 + $456/mo gross at SRP

Single-location service businesses launching online for the first time. The most common reseller bundle for HVAC, dental, legal, contractors, and home services.

One-time setup

  • Astro AI Site (1-5 pages) $750
  • Logo Refresh $220
  • GBP Setup & Optimization $100

Monthly recurring

  • Hosting & Site Care - Standard $45/mo
  • GBP Management $99/mo
  • SEO Bronze Retainer $100/mo (intro)
Most resold bundle

Multi-channel acquisition

Growth Engine

Wholesale Your agency cost
$2,225 one-time setup $890/mo monthly

What your agency pays Murphy.

Retail Suggested client price
$7,500 one-time setup $2,500/mo monthly

What you can quote the client.

67% avg gross margin Setup 70% / Monthly 64% $5,275 + $1,610/mo gross at SRP

Established businesses with a working site that need real demand-gen. Adds paid ads, content velocity, and conversion-focused landing pages.

One-time setup

  • Astro AI Site (6-10 pages) $1,200
  • Landing Page (conversion) $575
  • Hermes Bot Installation $450

Monthly recurring

  • Hosting & Site Care - Performance $95/mo
  • SEO Silver Retainer $650/mo
  • Paid Ads Management (mid-tier) $145/mo
Best for scaling brands

Multi-location or e-comm

Scale Operator

Wholesale Your agency cost
$3,950 one-time setup $1,490/mo monthly

What your agency pays Murphy.

Retail Suggested client price
$12,500 one-time setup $4,200/mo monthly

What you can quote the client.

66% avg gross margin Setup 68% / Monthly 65% $8,550 + $2,710/mo gross at SRP

Multi-location service businesses, regional brands, and e-commerce operators. The full stack: site, ads, SEO, content cadence, and AI lead intake.

One-time setup

  • Astro AI Site (10+ pages, custom) $1,800
  • Brand System Refresh $650
  • AI Lead Intake Workflow Setup $650
  • Hermes Bot Installation $450
  • Onboarding (40-hr support pack) $400 credit applied

Monthly recurring

  • Hosting & Site Care - Performance+ $145/mo
  • SEO Gold Retainer $900/mo
  • Paid Ads Management (full-service) $295/mo
  • Social/Video Content Pack $150/mo

All bundle prices reflect Murphy agency cost. SRP figures are suggested resale based on standard reseller markup. Average margin is the rounded average of setup and monthly gross margin at SRP. Your actual resale is whatever you choose to charge.

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