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Case studies
Real reseller deals. Real numbers.
Every case study below ran through Murphy on the agency's behalf, under their brand, on their accounts. We publish the agency cost, suggested retail, and outcome on each one.
Websites & Landing Pages Reseller agency - home-services client
From a Squarespace site doing 7 leads/mo to an Astro build doing 41.
A North Star Marketing client was losing lead volume on a slow legacy site. Murphy rebuilt on Astro, wired measurement, and stood up landing-page support.
5.8x Lead volume
-42% Cost per lead
9 days Build time
$2,000 Resold for
SEO, Local SEO & Content Publishing Reseller agency - 14 retainer migration
14 SEO retainers moved from a competitor in one quarter.
Pacific Crest Digital moved a portfolio of SEO retainers to Murphy after client-facing reports and fulfillment quality became churn risks.
14 Retainers migrated
96% Renewal rate
+38% Organic traffic
1 qtr Migration window
Paid Ads Management Reseller agency - 6 home-services clients
$1,500/mo budgets that actually convert at reseller scale.
Ridge & Field Co. needed a paid ads fulfillment path for clients below enterprise budget minimums.
6 Clients launched
5 Profitable by mo. 2
$145/mo Mgmt fee
3.4x Avg. ROAS
AI Automations & Hermes Bots Reseller agency - productizing AI
A productized $1,500 AI offer that lands as real revenue.
Practical AI Studio needed a fixed-scope AI product they could sell without rebuilding every install from scratch.
9 Installs in 90 days
$13.5K Net revenue
60%+ Gross margin
5-7 days Per install
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