AI Overviews, core updates, and changing SERP layouts rewrote parts of the SEO playbook.
Search became less forgiving of thin service pages and vague local content. The agencies still winning are publishing clearer proof, better service depth, and content that can answer buying questions directly.
Technical SEO still matters, but it is no longer enough by itself. The content has to carry authority, local specificity, and conversion intent.
For resellers, the opportunity is packaged execution: better pages, better GBP operations, and consistent reporting clients can understand.
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