14 SEO retainers moved from a competitor in one quarter.

Pacific Crest Digital moved a portfolio of SEO retainers to Murphy after client-facing reports and fulfillment quality became churn risks.

14 Retainers migrated

96% Renewal rate

+38% Organic traffic

1 qtr Migration window

Case study visuals

The retainer migration stabilized renewals.

The agency needed client-facing reporting and a predictable operating rhythm, not another black-box SEO vendor.

Client retention improved once reporting and fulfillment quality became easier to defend.

Before 71%

renewal rate

After 96%

renewal rate

Indexed average traffic across the migrated cohort.

Start 100

baseline

After 138

+38%

The agency's prior fulfillment partner sent reports that clients could not interpret, making renewals harder even when the work was moving.

Murphy migrated reporting, content cadence, GBP tasks, and technical SEO tickets into a predictable monthly operating rhythm.

Renewal rate across the migrated cohort improved from 71% to 96%, and average organic traffic rose 38% after the transition.