Pre-built theme setup
We use an existing Shopify theme as the foundation, then adjust the main pages, sections, colors, typography, navigation, and image placement to fit the client brand.
Websites
Shopify Theme Starter
one-time
A faster Shopify setup for clients who do not need a custom theme. We start from a pre-built Shopify theme, swap in the brand media and content, tune the storefront pages, and configure the basic store path without rebuilding the theme from scratch.
Scope
What this includes.
Media + content swap
Client-supplied media, product copy, page copy, and offer content are placed into the theme so the storefront feels finished instead of like a demo install.
Basic store configuration
Basic Shopify settings are configured for the scoped launch path, including navigation, core pages, payment/shipping readiness, and handoff notes. Custom theme development, custom apps, and large product migration are scoped separately.
Base includes up to 5 storefront pages/templates. Additional pages use the instant estimate widget at $50 agency cost and $150 suggested retail per page.
Reseller handoff
The client relationship stays with your agency.
Murphy handles production behind the scenes. Your agency owns the client relationship, pricing, account access, final approval, and communication cadence.
- White-label delivery Deliverables are prepared for your brand and your client workflow.
- Transparent pricing Agency cost and suggested retail are visible before you sell the work.
- Production queue handoff After onboarding, approved work moves into the queue with a named production lead.
Service FAQ
Questions before selling Shopify Theme Starter.
Can my agency resell Shopify Theme Starter under our brand?
Yes. Murphy handles the website production behind the scenes while your agency keeps the client relationship, pricing, approvals, and communication cadence. The full white-label handoff is explained on the process page.
What is included in Shopify Theme Starter?
The published scope includes: Pre-built theme setup, Media + content swap, and Basic store configuration. Anything outside that scope is confirmed before the ticket moves into production so the client handoff stays clean. Related offers live in the Websites pricing table.
How long does Shopify Theme Starter take?
The published production window is 7–10 business days after scope, access, and assets are ready. If the client adds requirements, we confirm timing before production starts. See the production process for how approved work moves through the queue.
How should we price Shopify Theme Starter for a client?
The published agency cost is $900, and the suggested retail price is $2,000. You can price differently, but the suggested retail gives you a starting point for protecting margin. Compare this with other offers on the pricing page.
What does Murphy need before starting?
We need a clear brief, the right account access, client assets, approval contact, and any platform-specific details tied to the website work. If something is missing, we flag it before production starts. The expected first steps are covered on the onboarding page.
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