If you're reselling fulfillment at less than 55% gross margin, you do not have a margin problem. You have a pricing problem.
Fulfillment margin starts before the client ever sees a proposal. If your retail price is just the production cost plus a thin markup, you have already capped the business.
The healthier model is to price against client value and competitive alternatives, then use agency-cost fulfillment as the margin engine underneath.
Murphy publishes agency cost and suggested retail price on every line so partners can quote quickly without guessing where the margin lives.
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The communication script that lets you stay opaque about fulfillment without lying to clients.
Replace the 12-slide pitch deck with a one-page decision doc and make buying easier.
Kindness is not a passive trait—it’s a massive advantage and a powerhouse practice that can do wonders for your business when you least expect it.
