The problem
The agency had a qualified home-services lead source, but the client site was slow, hard to update, and leaking paid traffic. The reseller needed a clean build without turning their internal team into a temporary web department.
What Murphy shipped
We rebuilt the site in Astro, cleaned up the offer hierarchy, connected forms to tracking, and created a reusable paid-traffic landing page pattern the agency could resell again.
The outcome
The client saw lead volume climb from 7 monthly leads to 41 while cost per lead dropped by 42%. The agency kept the relationship, margin, and account strategy while Murphy stayed behind the scenes.