Paid Ads Management

$1,500/mo budgets that actually convert at reseller scale.

Ridge & Field Co. needed a paid ads fulfillment path for clients below enterprise budget minimums.

6 Clients launched
5 Profitable by mo. 2
$145/mo Mgmt fee
3.4x Avg. ROAS
Case study visuals

A small-budget paid ads lane became sellable.

Ridge & Field needed proof that lower-budget local accounts could still get disciplined setup, creative refreshes, and reporting.

Home-services clients launched

A repeatable setup let the agency launch six small-budget clients without custom ops each time.

Goal 3

pilot clients

Actual 6

clients launched

Profitable accounts by month two

Five of six accounts reached positive ROAS after the standardized launch pattern.

Launched 6

accounts

Profitable 5

by month two

The problem

The agency could sell paid ads, but most fulfillment providers refused smaller local-service budgets or buried them in minimums.

What Murphy shipped

We standardized campaign setup, landing-page recommendations, creative refreshes, and reporting for a small-budget paid ads lane.

The outcome

Five of six accounts hit positive ROAS by month two, giving the agency a practical paid ads offer for smaller local clients.