The project story
The brief
The firm's expertise was hidden inside broad service labels. A business owner, an individual taxpayer, and a professional referral could all reach the same generic page and still wonder whether the firm handled their situation.
The agency needed a site architecture that made expertise visible now and left room for future service and insight content without rebuilding the navigation.
How we approached it
Strategy before production.
Model the real service taxonomy
We separated high-intent services, clarified audience routes, and used related-content patterns to keep deeper pages connected.
Write for evaluation, not decoration
Each page answers fit, scope, process, and next-step questions instead of repeating broad claims about trust and experience.
Prepare the publishing runway
Reusable layouts and a clean hierarchy allow future tax, advisory, and industry content to strengthen the site rather than create a disconnected blog.
Production graph
Where the work went.
This is a scope mix, not a client-performance claim.
What shipped
A complete handoff, not loose files.
- Search-informed information architecture
- Ten responsive Astro pages
- Service and audience routing patterns
- Blog and insight architecture
- Hosting, technical QA, and handoff
Delivery timeline
The engagement arc.
- 01 Service taxonomy workshop
- 02 Page briefs and wireframes
- 03 Build and content production
- 04 Technical QA and launch
The outcome
What changed after delivery.
The final site makes a complex firm easier to evaluate. Prospects can recognize their need, understand the relevant service, and reach the right intake path without translating accounting terminology themselves.
The underlying structure also gives the agency a durable base for future organic-search and content work.
Professional-services websites become persuasive when their structure demonstrates expertise before the copy has to claim it.