The project story
The brief
The existing site treated every visitor the same. New patients, returning patients, and people comparing locations all landed in a dense template with no obvious next step.
The agency needed a polished rebuild that felt reassuring without becoming clinical or generic. It also needed to be easy to measure, quick to load, and simple for staff to hand off after launch.
How we approached it
Strategy before production.
Start with patient intent
We organized the experience around three questions: what does the practice offer, which location is right, and how quickly can I book? Every page earns its place in that path.
Use calm visual hierarchy
Generous spacing, clear service groupings, visible location cues, and human photography replaced the crowded template language.
Build measurement in
Booking clicks, location actions, and high-intent contact events were mapped into the analytics plan before QA instead of bolted on after launch.
Production graph
Where the work went.
This is a scope mix, not a client-performance claim.
What shipped
A complete handoff, not loose files.
- Information architecture and page plan
- Six responsive Astro page templates
- Location and online-booking pathways
- GA4 event-map cleanup
- Launch QA, hosting, and handoff notes
Delivery timeline
The engagement arc.
- 01 Patient-path workshop
- 02 Wireframe and visual direction
- 03 Astro build and content fit
- 04 Tracking QA and launch
The outcome
What changed after delivery.
The finished experience gives each location a clear role while keeping one consistent practice identity. Visitors can move from reassurance to service detail to booking without hunting through the navigation.
For the agency partner, the handoff was equally important: a documented, production-ready site with analytics and hosting already accounted for.
In trust-heavy categories, conversion starts by reducing uncertainty before asking for the appointment.